WOMEN YOU SHOULD KNOW IN WYOMING: Jackson Hole Graphic Designer Turned Hobby Into Sports Apparel Company

It’s not where you start—it’s where you finish. That’s a lesson Taylor-Ann Smith, 30, learned the hard way when she moved to Jackson from Montana and took up mountain biking.

In 2019, Smith, a graphic designer, bought an entry-level bike and went on group rides at Cache Creek trails. “I had no idea what I was doing,” she said. “What I thought was mountain biking when I first started was just flat trails.”