THRIVING SMALL BUSINESSES IN WYOMING: Lifestyle Brand Rides the Wave

Krista Treide knows a thing or two about brands. An impressive career building them, with time spent at global powerhouses like Nike, Reebok, Diesel and Speedo, has given her unique insight into how to connect with customers. But a unique brand that caught her attention is what ultimately led to her taking the reins at Sheridan-based Surf Wyoming.